This weekend, Etsy (the marketplace for handmade and vintage sellers - including me!) featured a post on their blog "The Storque" by Temple St. Clair. TSt.C is a jewelry designer - high end fine jewelry - found in Saks and other similar venues. Needless to say, not handmade, not a company needing Etsy's promotion (vs. a few thousand on-site paying Etsy Jewelry designers).
TSt.C posted an anti-coral article, which may have some merits but left out a lot of things, including balance... but either way, a lot of sellers are alarmed at Etsy's venue being given to a non-Etsy seller and promotion of their website. Comments were eventually locked, but I got my point in around 8:55pm last night (10/16)
Etsy Storque Article 10-15 by Temple St. Clair re Coral Usage
"Apparently Etsy couldn't find any actual Etsy Jewelry designers to interview, and bent their own TOU to publish and link to an off-site seller?
Regardless of the opinion stated, its validity or not, there are so many talented, amazing artists here to feature .... and yet.....oh such a waste of an opportunity...for shame."
Much follow up fun on the Etsy forums all weekend...
Sunday, October 17, 2010
Friday, October 15, 2010
Back to Basics - New Earrings!
Back to creating designs - new uploads coming today/tomorrow to my shop, hope you like!
Dramatic Red Garnets in Sterling Silver |
Simple strands of amethyst with silver on french hoop hooks |
Delicious Smoky Topaz with a teeny deep red Garnet |
Friday, October 8, 2010
Orchids! (that's where the name Aerides came from)
Aerides is a species of orchid, also known as the cats tail orchid. The literal translation is "Of the Air" and I kind of like the sound of that.
Here's a couple of shots from around the garden:
First up Brass. Nodosa - a lovely fragrant white flower that blooms for me a few times a year:
Thursday, October 7, 2010
Trying to get pricing right - my first sale experiment!
Another Etsy seller, KathyPanton recently posted a thread on the Etsy forums about her goals to increase business and get to a goal of 3 sales per day. I've been watching her shop and her sales really picked up - the primary change she made was a simple "buy 2 get 1 sale". Kathy creates artistic prints, entirely by hand using cut painted paper - very unique.
So I figured why not? I'll give that a try - I put up my own "buy 2 get 1" to run through Monday as an experiment. Depending on how it goes I can do it for longer or again - kind of fun knowing that I don't need anyone's approval to change the rules as I go! If few new customers find me as a result - great!
So I figured why not? I'll give that a try - I put up my own "buy 2 get 1" to run through Monday as an experiment. Depending on how it goes I can do it for longer or again - kind of fun knowing that I don't need anyone's approval to change the rules as I go! If few new customers find me as a result - great!
Monday, October 4, 2010
Beginnings

I started this blog to share and showcase my efforts at starting my own business - in the world of handcrafted jewelry. In looking for places to market myself online, I found Etsy - a 5 year old site with thousands of shops run by individual artisans, crafters, and vintage sellers. There's also a dynamic forum community and a lot of helpful tools - a nice place to start out. You can find my etsy shop at AeridesDesigns
But enough about me for now - plenty of time for that!
Here are some other shops I've found in my short time on Etsy that have particularly caught my eye:
EnergyShop -

I first found EnergyShop when the owner posted her strategies for a successful shop after her first few months on Etsy. She sells primarily gemstone bracelets aligned with different energies - I always feel more positive after browsing through this shop.
UrbanHeirlooms - Handmade

Really unique leather wallets and messenger bags, tons of other things, this seller often makes it to the coveted "front page" - her items are just so unique and interesting.

TrafalgarsSquare - It All Begins with Once Upon a Time
I found this shop when putting together a Treasury list of "woodland" themed items and found her original artwork. I wish I'd found this shop a few years ago - were my niece just a little younger she would have loved this print on her wall:
That's all for now.
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